How to Load Test WooCommerce For Black Friday

con blog hero woo supervisor 1

In this Article

Black Friday is coming up and you need to act now to make sure your store can handle the rush. Web developers tend to focus on page load speeds using tools like Google PageSpeed Insights or GTmetrix but rarely do they test for concurrency. Don’t let your WooCommerce store turn your black ink red during the busiest shopping day of the year. Prepare your site now.

In this blog post, we’re going to explore the ways you can speed up WooCommerce for Black Friday and survive the Shark Tank Effect:

  • How to use to load test your WooCommerce Store
  • Make sure your store can withstand the surge in traffic
  • How Convesio can help

Let’s start with how to load test WooCommerce store with

Meet AI-powered load testing for eCommerce and SaaS

We picked because it’s easy to use and it’s based on bots using real browsers to simulate users. The use of real browsers creates a test environment that’s very similar to the loads created by concurrent real-world users on your site. The AI ensures that the simulation is realistic and not just a script being run to replicate the same behaviors over and over again.

The process

Go to’s website and start off with the free test on offer, so you will familiarize yourself with the process. Before doing so, there’s a little prep to go through:

  • Preparation — Make sure you test during a time when a slow-down of your site won’t be an issue
  • Inform Your Hosting Provider — If you’re planning to test a significant level of concurrency let your host know. They may have security systems in place that are triggered by unexpected behaviors.
  • The Goal — Determine the max number of concurrent users during Black Friday
  • Load Test — Perform the test using It’s free to test with up to 50 concurrent users.
  • Check Page Load Speed – Check before your test as well as at any point during the test when the graph shows that the site is starting to struggle.

Understanding the results

As an example, we’ve looked at the results of a WooCommerce site in the marine tech space.

WooCommerce Load test

Here’s a breakdown of what you see in the graph:

  • Horizontal lines — Page load time, in seconds
  • Numbers at bottom of the graph — The number of concurrent users
  • Vertical axes — The exact time when all data points were measured
  • Topline — Slowest page load times
  • Middle line — Average page load times
  • Bottom line — Fastest page load times

In this Article

Convesio Hosting Dashboard
Related Articles

Announcing Our New Control Panel

Here at Convesio, we’re very excited to announce the launch of our new control panel. It has been redesigned completely from the

Convesio Acquires WooCommerce Marketing Automation Platform

Get WordPress Performance Tips
Subscribe to our monthly newsletter covering performance, innovation & running WordPress at scale.