Case Study
M&M Building Services
A production-ready HVAC business static site, vibe coded with AI and deployed to Convesio in a fraction of the time and cost of a traditional development engagement.
AI-Assisted Static Site Build and Deployment via Convesio
M&M Building Services, a Fort Myers, FL-based HVAC company, needed a professional web presence that could attract local homeowners and generate qualified service leads. Rather than relying on a traditional web development agency, the project leveraged Convesio’s static hosting infrastructure combined with an AI-assisted build workflow called Antigravity to deliver a fully optimized, production-grade site from the ground up.
The result is a high-performance static site deployed through GitHub and hosted on Convesio, a platform purpose-built for agencies and performance-minded site owners. The project demonstrates how Convesio’s static hosting can power modern, AI-built websites with a streamlined deployment process that eliminates common pain points like slow FTP uploads, server configuration headaches, and dependency management.
The Opportunity
M&M Building Services is an HVAC company serving residential and light commercial customers across the Fort Myers and Southwest Florida area. Their services include mini-split installation, central AC repair, HVAC system replacements, and seasonal maintenance. As a growing local business, they needed a site that could:
- Rank in local search results for HVAC and mini-split installation terms
Clearly communicate services and pricing to homeowners
Capture leads through a simple, mobile-friendly contact form
Reflect a professional brand identity in a competitive local market
The company had no existing website infrastructure and was starting from zero, which made this an ideal candidate for a clean, modern static site deployment.
The Problem with Traditional Web Builds
Small and mid-sized local businesses face a common dilemma: they need a professional, fast, SEO-ready website but often lack the budget for a traditional agency engagement or the technical knowledge to manage a complex WordPress setup on their own.
Common pain points include:
- Bloated WordPress installs with unnecessary plugins
- Slow page load times on shared hosting environments
- Difficult deployment workflows relying on cPanel or FTP
- High monthly costs for hosting that doesn’t match actual traffic needs
- Long development timelines before the site is live and indexed
For M&M Building Services, the goal was to solve all of these problems in a single, streamlined project, delivering a site that was fast, maintainable, and ready to generate leads from day one.
How It Was Built: The Antigravity Workflow
The site was built using Antigravity, an AI-assisted web development workflow that uses Claude to generate complete, production-ready site code through a structured five-prompt sequence. This methodology allows non-technical operators to produce agency-quality output without writing a single line of code manually.
The Five-Stage Build Process
- Stage 1 Foundation: Site architecture, component structure, and brand identity (alligator mascot, brand colors, tone of voice)
- Stage 2 Structure and Layout: Full-page layout from hero through trust signals, FAQ, and footer
- Stage 3 Sales Copy: Conversion-focused copy written for the HVAC homeowner audience in Southwest Florida
- Stage 4 SEO Optimization: Meta tags, schema markup, semantic HTML structure, and Core Web Vitals optimization
- Stage 5 Polish and QA: Final design refinements, accessibility review, and pre-launch quality check
Each prompt was executed inside Claude with targeted iteration, allowing quick-fix prompts to handle component-level adjustments without touching unrelated sections of code.
GitHub to Convesio: The Deployment Pipeline
Once the site code was finalized, deployment was handled entirely through a GitHub-synced workflow on Convesio’s static hosting platform. This approach replaced the traditional FTP or cPanel upload process with a clean, version-controlled pipeline.
Deployment Architecture
- All site files are tracked in a private GitHub repository
- Convesio is connected directly to the repository via GitHub sync
- A simple git push from the Antigravity terminal triggers an automatic deployment
- The site is served through Convesio’s CDN infrastructure for fast global delivery
- Domain DNS is managed through Cloudflare with two A records and a CNAME for the www subdomain
Push to GitHub. Convesio handles the rest. No FTP, no cPanel, no manual deploys.
This pipeline makes future updates straightforward. Whether it’s a copy change, a new service added, or a seasonal promotion, the operator simply pushes from the terminal and the live site reflects the change within seconds.
Technical Implementation Highlights
The M&M Building Services site includes several key technical components built specifically to drive performance and lead generation:
Lead Capture
A Formspree-connected contact form captures service inquiries and routes them directly to the M&M team inbox. The form ID is project-specific and notifications are delivered to the business email associated with the domain.
Mini-Split Pricing Component
A custom interactive pricing component was built to address one of the most common homeowner questions upfront, reducing friction in the sales process and pre-qualifying leads before they even fill out a form.
Performance and SEO
The static architecture means there is no server-side rendering bottleneck. Pages are pre-built HTML delivered from the edge via Convesio’s CDN, resulting in fast time-to-first-byte and strong Core Web Vitals scores, both of which are direct ranking factors in Google’s local search algorithm.
Brand Identity
The site features a custom alligator mascot logo, a favicon and Open Graph image built from the same asset, and a visual identity designed to stand out in the Southwest Florida market. OG images ensure the site renders correctly when shared on social platforms.
Outcomes at a Glance
| Area | Implementation | Outcome |
|---|---|---|
| Site Performance | Optimized for Core Web Vitals on Convesio CDN | Improved load speed vs. traditional shared hosting |
| Deployment Workflow | GitHub push triggers automatic deployment | Zero manual FTP uploads or cPanel dependencies |
| Build Process | AI-assisted via Antigravity prompt system | Full site built without traditional development team |
| Hosting Platform | Convesio static hosting with CDN delivery | Purpose-built for WordPress-focused agency ecosystem |
| Cost Efficiency | Static hosting at a fraction of managed WP pricing | Right-sized infrastructure for a content-focused site |
| Ongoing Updates | Git push from terminal, deploys in seconds | Agency-friendly update cycle with full version control |
Why Convesio for Static Hosting
Convesio was not an afterthought in this project. It was the hosting foundation the entire workflow was designed around. For agency operators and consultants building sites for local businesses, Convesio’s static hosting offers a set of advantages that generic hosting providers simply do not match.
- GitHub sync deployment eliminates manual file management entirely
- CDN delivery ensures fast load times across all geographic locations
- Convesio’s infrastructure is optimized for performance-first site delivery
- The platform supports the same GitHub-based workflow across every site in a portfolio, making it scalable
- Unlike traditional shared hosting, there are no resource contention issues affecting page speed
For operators running multiple client sites, this consistency matters. Every site in the portfolio deploys the same way, troubleshoots the same way, and performs reliably under the same infrastructure. That predictability is what makes Convesio the right platform for this kind of AI-assisted build workflow.
What This Project Proves
The M&M Building Services project is a proof of concept for a broader thesis: that AI-assisted site builds, deployed through a GitHub-to-Convesio pipeline, represent a genuinely better way to build and deliver local business websites.
- AI tools like Antigravity can produce production-quality code that meets real-world SEO, performance, and design standards
- Static hosting on Convesio is the right infrastructure choice for these sites, combining speed, simplicity, and scalability
- The GitHub deployment workflow is accessible to non-technical operators and eliminates the most frustrating parts of the traditional build-and-launch process
- Local businesses benefit from faster time to market, lower ongoing costs, and a site architecture that is easier to maintain and iterate on
This is the model for how modern local business websites should be built and deployed.
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