Keep Your WordPress Site Inclusive with Managed Accessibility
Our managed accessibility plans by AccessiCart ensure that you are consistently removing barriers for people with disabilities. Open your website to many more users and meet legal standards with confidence.
Keep Your Website Accessible
We Rigorously Test for Accessibility – And Provide Guidance and Solutions
Is your site truly capable of welcoming more visitors and sales? One in every six adults suffers from a disability: your site needs to make it possible for them to use it too. Inaccessible sites lose sales and risk lawsuits or fines across the world. Getting it right can be tricky, and automated solutions promise a lot but deliver little. Let our experts guide you and enable you to unlock your site’s full potential.
Every month, we look for the most impactful solutions to recommend, and report up to five areas of focus to you. This helps keep things achievable, and our plans are built to help you find the right balance for your busy website team: enough to keep things moving without becoming too large a project. The areas of focus we identify will always be prioritized by impact potential, so you always know what to work on next. We provide unlimited support and guidance to your team for implementing fixes, following which we will re-test, documenting the resolution. And if you need more hands on deck, we’re happy for our experts to jump in and do the work directly. The monthly reports we then provide you with showing incremental improvements in accessibility can be an important legal defense!
Human and Automated Testing
To guarantee that your site works for end consumers in real-world situations, we craft and execute complex tests to ensure your store isn’t just open, but it’s actually ready for business!
Our experts will be re-evaluating and re-prioritizing your identified focus areas each month, zooming in on unlocking potential customer barriers and impacts to conversions. You’ll always know what to work on next.
Issue Tracking Dashboard
All plans include an issue tracking dashboard where you can monitor progress, get your questions answered by an expert and download monthly reports.
How it Works
Your Guided Pathway to Accessibility
Through our experience working with website accessibility, we’ve found that the biggest problems are figuring out where to start, what to prioritize and how to get things done. That’s why we’re working with AccessiCart to help you solve just that, breaking things down for you in effective ways to help you in your journey towards true accessibility!
As soon as you sign up, AccessiCart’s team jumps in and deploys their experts on analyzing your site thoroughly. You’ll receive your first full report within 7 business days, where the initial focus will be on areas like menus and checkout: from experience, these are usually the highest-priority areas which need attention first.
Your report will have areas of focus, listed in order of priority based on impact of each. For each, you can decide if you want your team to remediate (fix) or whether you want AccessiCart’s experts to do this for you, based on clear explanations, estimates and project timelines that can be provided upon request.
If your team is doing the remediation, AccessiCart provides unlimited support for their questions, primarily through the issue tracking dashboard, but also via video calls as needed.
Your team will let us know when their remediations are ready to re-test. If the focus area is not improved yet, detailed feedback will be provided to help get it over the finish line.
In the second month and beyond, 3 additional areas will be added to the queues and the entire waiting queue re-prioritized as your site changes. You’ll always know what to focus on next in your pathway to accessibility, no matter how your site evolves!
Your monthly report will also help you project manage effectively, by including details of the priority queue, what’s in progress, and what’s already been validated as fixed. These reports will be really important for legal compliance should the need for that arise, but importantly, they also make it really clear how far you’ve come.
We Can Provide Remediation Help, Too
Sometimes your team has their hands full, and you need more hands on deck to implement accessibility remediations fast. We have you covered! For each focus area in your report, we can provide a quote and an estimate for how long it might take for AccessiCart to implement.
We will also expertly guide you through the decisions that need to be made, work out strategies for remediations that you approve, then work with your team to implement those fixes in staging or production sites.
The AccessiCart team prides itself on their response time and clear communication with clients! They are always happy to explain or demonstrate any accessibility areas which need improvement — in either “super geek speak” or “non-technical founder-ese” – they will make things easy to understand.
|1 focus area per month
|Best fit for a new, static, and low traffic websites
|3 focus areas per month
|Best fit for established sites
|5 focus areas per month
|Best fit for large volume sites with high development bandwidth
Top-Notch Support for Growing eCommerce Businesses
Convesio Accessibility Plans
In the United States
Websites of most public sector entities are required by law to be accessible. These include:
- All levels of government
- All levels of education
- Public transportation and utilities
- Financial institutions
- Healthcare entities
- And other similar sites that offer functionalities for the general public
Additionally, private business sites (like federal contractors) that provide functionalities or information to the public and are funded by the government (or some of the other above entities) may also have requirements for accessibility.
Private businesses that provide goods and services to the public also may have accessibility requirements under the Americans with Disabilities Act Title III. This is the same part of ADA that says you can’t have a brick-and-mortar store that has wheelchair barriers. Currently there is not active enforcement of this law, but instead there are predatory lawsuits where one plaintiff and attorney may sue dozens of websites. The sites that are typically targeted for these lawsuits are high user interaction sites like: eCommerce (84% of all ADA lawsuits are eCommerce sites), learning management sites, hospitality industry (including accommodations, restaurants and more), and entertainment/leisure industry sites.
New laws are in place and will start enforcement in June 2025 that require accessibility for almost all business websites IF the business has more than 10 employees or over €2M (about USD$2.1M) in gross annual revenue. Note that like privacy law in many places, this requirement is based on where the customers live. If you have EU citizen customers and you meet either the employee or gross revenue threshold, you must make your website accessible.
In Other Nations
There are also accessibility laws for many other nations, including Canada and the United Kingdom. Requirements to meet these laws are usually triggered by having customers who are citizens of that nation.
Accessibility laws and requirements are changing, and the general trend is toward requiring more and more websites to maintain website accessibility.
If you have questions about whether your website has accessibility requirements, please contact your attorney.
Website accessibility can include a lot of things, but here are some common things that need to be checked:
- Images need “alt text”, a text description of the image for users with visual impairments that is read out loud for them by a screen reader.
- Pages should have a properly nested heading (H tag) structure so that people who use keyboard navigation can surf their way through the page (this along with alt text should bring SEO improvements as well as improve accessibility).
- Color contrast between font and its background needs to meet certain ratios for easy reading – this will help not only users with visual impairments but also users with aging eyes
- Colors should be checked for colorblindness issues. 10% of people have some form of colorblindness.
- Video content should have either captions or a transcript; audio content should have a transcript. (Transcripts are often used by users without hearing impairments to find content they heard before, and transcript will also bring SEO advantages.)
- Cart, checkout, search, signups and other forms should all be keyboard navigable – you are losing sales and leads if you have barriers to keyboard navigation
As you might imagine from some of the items on this list, a lot of the improvements to accessibility on a website also improve the user experience (UX) for all users on the website.
There are accessibility plugins that claim they will fix all the accessibility issues on your site. The reality is that they can only detect and fix about 30% of issues. Some accessibility issues like keyboard navigation are not able to be assessed using automated tools and must be tested manually. We are also learning that AI is sometimes painfully wrong, so you probably don’t want AI writing the alt text descriptions of your images.
There are other accessibility plugins that are more realistic about what they can do, the majority of them focused on helping users identify and manually fix content related accessibility issues, usually directly in the page/post/product editing interface. These are great tools (please do use them!), but they are limited in what they can identify for you to fix.
As tempting as it is to want an “easy button”, accessibility (like SEO and conversion rate optimizations) can’t be entirely automated.
Like many areas of liability, no one can honestly guarantee that you will never get sued or fined. Best practice for all kinds of liability is to do what you can to minimize your risk. This is a little confusing in the area of web accessibility since the legal landscape for evaluating compliance is still being worked out.
In the fall of 2023 however, the US Department of Justice gave notice of new rulemaking that would at least partly evaluate compliance upon having a regular process of feedback, testing and remediation. In other words, instead of focusing on compliance to an unchanging set of standards, at least some of the assessment of compliance would be based on ongoing good faith effort to keep improving the accessibility of the website.
The EU and other nations with accessibility laws also ultimately want to see sites be accessible, so fines may be minimized with evidence of ongoing efforts at improving inclusivity for people with disabilities.
The Convesio-AccessiCart accessibility maintenance plans are designed to provide this sort of a legal defense: detailed documented evidence that you are making good faith effort at regularly testing and fixing accessibility issues on your site.