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20 marketing automation recipes to take your lead from hi to buy!


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This blog post is from the archived blog. In 2024, Convesio acquired Growmatik and re-launched it as ConvesioConvert. Learn more about ConvesioConvert.

Like it or not, the pace of our lives is rapidly becoming faster by the day. And to save time, we’ve already automated several aspects of our lives. But this never seems to be enough, as we’re always on the hunt for better and more efficient timesavers. The world of marketing is no exception to this. New methods of better and faster automation emerge more often now. To make things even faster and easier, you can use something called “automation template” or “automation recipes.” And this works just like food recipes. Digital marketing automation recipes are a sets of formulas that design effective campaigns to acquire, activate and re-engage customers.

What exactly are marketing automation recipes?

According to the Cambridge dictionary, a recipe is defined as “a set of instructions telling you how to prepare and cook a particular food.” In marketing, recipes tell you how to automate your marketing to achieve tangible results through meaningful automation rules.

For example, if you’re using email automation software, it is you who should decide to whom and when an email should be sent. This could take a good amount of your time to ideate and implement the automation. Alternatively, you can just pick a readymade marketing automation and follow its instructions.

How to get marketing automation recipes

If you Google “marketing automation recipes,” you’ll find a number of tools. Some of them are quite fascinating. You select a recipe that suits your business needs and then follow the instructions to create a campaign with your automation software. 

However, this is a bit different with Growmatik. This WooCommerce marketing automation tool not only provides many recipes but it also does the cooking for you too! So, all you need to do is pick a recipe, and Growmatik takes care of everything else. 

In this article, I’m going to share some of the most essential marketing automation recipes that suit most businesses to drive engagement and conversion. All these recipes are included in Growmatik and can be activated with just a click. 

1.Christmas discount popup

Occasion based marketing takes advantage of events such as Christmas, you can celebrate it with your customers by displaying a popup when they enter your website. To sweeten your greeting, you can offer a discount coupon as well.

marketing automation recipes - Christmas discount popup

2. Scroll-based popup

When your audience becomes interested in your content by scrolling the whole page or article, display this popup and offer them an incentive to keep them engaged.

marketing automation recipes - Scroll-based popup

3.Exit-intent popup

Exit popups keep your site visitors on the page when they intend to leave your website by displaying this popup, offering an incentive they can’t help but accept.

4. Black Friday Popup

Promote your Black Friday discount campaign by displaying a popup to your audience and offering a coupon. 

5. Onboarding new customer email

Welcome your new registrants with a cheerful and personalized email.

marketing automation recipes - Onboarding new customer email

6. Cross-sell email

Encourage your audience to buy from you by sending a personalized email that contains similar products to the product they visited a while ago.

marketing automation recipes - Cross-sell email

7. Loyal customer email

Send a personalized email to your best customers who have placed more orders than others. Incorporate it with a discount coupon to encourage even more purchases. 

marketing automation recipes - Loyal customer email

8. Re-engagement email

Send this email to re-engage your  inactive customers.

9. Thanksgiving sales email

Promote your Thanksgiving campaign by sending emails to your audience and offering a discount coupon.

10. Annual report email

Use this opportunity to remind your audience of your brand and business. Send a highly personalized email containing a summary of how your audience has interacted with your business during the past year. 

marketing automation recipes - Annual report email

11. VIP customer discount email (gamification)

Encourage your best customers to buy more from you by treating them like a VIP customer. Send this email and let them know that they are now a special customer, therefore eligible for an exclusive discount.

marketing automation recipes - VIP customer discount email (gamification)

12. Email for price-conscious customers

Some of your customers are more likely to purchase when the price drops. Send them an email containing a discount coupon and increase your sales.

13. Email to cart abandoners

Sent a reminder email to those who added items to their shopping cart but left the site without purchasing anything.

14. Personalized greeting on the homepage

Warmly greet your audience on your home page addressing them by their name

15. Reactivating email (FOMO)

FOMO is one of the most widely used forms of cognitive bias in marketing, you can send a follow-up email to those of your audience who have been away for some time and encourage them to revisit your website with exciting content.

16. First order appreciation

Show your appreciation to new customers who just bought from you through a personalized email, recommending some more related products and perhaps a discount coupon for their next purchase. 

17. Page personalization for mobile visitors

Make your landing page more responsive and relevant to your mobile audience. For example, you can add a WhatsApp link to your homepage banner.

18. Regional page personalization 

Let your audience feel privileged by personalizing your landing page for ads and offering your local services specific to their region. 

19. Page personalization based on time of the day

Personalize the content of your landing page according to the time of the day. For example, an online food delivery would greet its customers with a “good morning” and insert its morning menu on the top.

20. Page personalization based on past purchases 

Make your online shop more relevant by personalizing the landing page and displaying the content and product your audience would actually want to see based on their record of purchases. 

Wrap up

As you can see, marketing automation recipes are quite useful as they can save you hours of work. However, keep in mind that they are merely templates. You can make them more effective by customizing them according to your own brand tone and business criteria. Of course, they save you from ideation and creation of automations, but it is you who should make it your own. 

In Growmatik, you can activate any of the above 20 marketing automations plus much more other recipes with just a single click. You can also assign pre-built email and popup designs to save even more time. 

Good luck cooking up successful marketing campaigns 🙂

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