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When a website takes more than 5 seconds to load, 38% of visitors will leave without waiting any longer. In our own testing of almost 1,500 agency websites, we found that every single site took more than 2 seconds to fully load, with many of them taking 5 seconds or longer. To compare, the recommended load time is 2 to 4 seconds, max.
Overall, these findings are way too slow. By switching to Convesio, you can improve your load time by approximately 160% or more – just like these brands did. Just about every one of these Convesio-hosted sites fully loads in the 2-to-3-second window.
Furthermore, the 2018 Hacked Website Trend Report from Sucuri reported that 44% of WordPress hacks are due to outdated sites – an incredibly easy fix if you know what you’re doing. And on average, a website is attacked 94 times every day.
Both of these problems – speed and security – can be solved by investing in innovative, next-generation hosting instead of relying on low-quality hosts.
Today, millions of WordPress websites are delivering awful user experiences. What could be worse than a super-slow website that spreads malware?! Low-quality hosts are to blame, and they’re doing nothing to solve the problems they’ve created. Luckily, high-quality, next-generation hosts are helping.
We can’t say it enough: you can solve just about all of your WordPress problems (which are also your business problems, if you’re being honest) with better hosting. In this article, we’ll go over cPanel and why it’s a terrible hosting option, talk about the drawbacks of relying on a legacy host and explain how investing in a quality host will help your business as well as the WordPress industry overall.
The WordPress industry needs innovation to grow and evolve, which is why it’s so important to support a premium host that’s doing something fresh. Get behind companies like Convesio, Kinsta and Pantheon, all of which are creating advanced tech and elevating standards to move the industry forward. That’s the only way to solve your WordPress speed and security troubles.
Supporting cPanel or an off-the-shelf shared host only makes hosting more of a commodity – and a poorly-performing commodity at that. These hosts have done very little to make WordPress better, but they’ve done plenty to make it worse. While cheap hosts may make WordPress more prevalent, those websites have huge problems, particularly when it comes to speed and security. Let’s dive in.
cPanel is an online interface that serves as a control panel for hosting providers, and the idea is that it’ll make website and server management simpler – but “simple” is relative, because cPanel also comes with a lot of drawbacks. Essentially, cPanel is used by a lot of hosting companies as a sort of default, one-size-fits-all dashboard.
It sounds good at first, though. With cPanel, you can:
A lot of hosting companies offer cPanel to customers as a standard part of their service package. The customer is in control of the user interface (typically powered by cPanel), while the host is in charge of the server interface. As the customer, you just see cPanel.
cPanel is prevalent because it is moderately easy to use, has lots of functionality, and can be rolled out by shared hosts at scale. cPanel makes it fairly easy to install WordPress (although it has no loyalty to WordPress -- it can also be used to install plenty of other CMS platforms), but it typically just offers you regular WordPress.
If your host uses cPanel to offer you regular WordPress – and nothing more – they’re leaving you high and dry when it comes to speed and security. Remember how we mentioned that WordPress is the slowest and most-hacked CMS? You can undeniably draw a straight line between these problems and low-quality hosting.
Legacy hosts have been around for a long time, which gives the impression of quality. You may think, “They’ve lasted this long, and a lot of clients trust them, so they must be great!” However, many legacy hosts haven’t innovated in all the years they’ve been in business, and while they may still be powering a lot of sites, how well are those sites performing? (Not well at all.) Whether or not legacy hosts use cPanel – and many of them do – they often have the same exact issues: poor speed and security.
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To put it in perspective, let’s go over next-generation WordPress hosting and highlight how it differs from cPanel and legacy hosting. With next-generation WordPress hosting, you get:
When you use Convesio as your host, you’ll be able to take advantage of top-notch technology like SiteLock, a company we teamed up with to offer advanced WordPress security to our customers. With Patchman from SiteLock, security vulnerabilities are auto-detected and patched. Plus, malware detection is always on, and if malware is found, it’s immediately removed from all servers. Since keeping core, theme and plugin files up-to-date is the best defense against security breaches, if affected files are found, they’re quarantined and then replaced with clean versions. The best part is that your site won’t experience any downtime as all this takes place.
The main difference between low-quality hosting and next-generation WordPress hosting is that your host won’t just be managing the server environment; they’ll take care of the website environment, too. You’ll never find cPanel available with next-generation hosting, either – it’s a one-or-the-other deal. High-quality WordPress hosts use their own control panels, not cPanel. That’s why they’re able to prevent all of those problems that low-quality hosts cause. Your website will be higher-performing than cPanel-run site, and that’s what’s required to deliver a great customer experience.
Today, hosting innovation is more important than ever. By continuing to give your business to the lowest-cost provider, like one that relies on cPanel instead of a quality platform, those hosts get billions of dollars and still don’t have to innovate or make WordPress hosting a priority. Hosting is a $100 billion per year industry, and a whopping one-quarter of that is going to shared and VPN hosting. If even 10% of that $25 billion were reallocated to modern, innovative WordPress businesses, there’d be a tremendous and positive effect on the industry as a whole.
Support a premium host that’s already going above and beyond the standard to create a new (and greatly improved) industry standard. Companies like Convesio, Kinsta and Pantheon are creating differentiated tech that is moving the industry forward. If you want to see the WordPress industry – and your own business – grow, it’s time to support hosting companies that believe in evolution and modernization.
When it comes to cPanel, they have no loyalty to WordPress; they’re not all-in on WordPress in the way that next-generation hosting providers are. Furthermore, if you’re only able to pay for low-cost, shared hosting, you’ll be faced with a ton of problems, including lots of downtime, extremely slow websites, and difficulty when migrating to another server.
When it comes to the snail-like pace with which your websites will run, that isn’t just something that will impact the front-end – it’ll cause you a headache with the backend, too. It will take forever to backup or edit the sites, and you’ll watch the minutes tick by as you try to install plugins.
The cure for all this is switching from the low-quality hosting you’ve been struggling with to a next-generation host that’s already fixed these issues.
At Convesio, we’ve done a ton of work to ensure your websites stay safe and continue to serve visitors. Benefits of working with a quality host include the following:
Plus, Convesio doesn’t charge separately for enhanced security protection – it’s included in our standard package. We take responsibility for your website’s security, and we’ll fix it no matter what it takes. We also make sure that every customer has cache and speed-enhancing technology as part of their plan, which is why we include must-have tools like Cloudflare into all of our packages.
Once you iron out the wrinkles, offering hosting can be a big benefit to you. Not only will you close clients who are looking for the full package, but offering hosting means recurring revenue, even when the site doesn’t need regular content or design updates. There’s a lot of stability that comes with that, even as your other projects and workload ebb and flow.