Case Study
Ninja Forms
A leading WordPress form builder with over 50 million downloads.
Key Takeaways
- Before switching to Convesio, Ninja Forms was facing major performance challenges due to the scale of their licensing infrastructure built on Easy Digital Downloads. Their site experienced frequent slowdowns and complex backend strain caused by hundreds of thousands of license checks and plugin updates.
- After migrating to Convesio, Ninja Forms immediately saw performance gains, and their prior issues around page speed, uptime, and caching were resolved overnight. The Convesio team handled the complex migration seamlessly and now provides real-time support via Slack, eliminating delays and frustration.
- Convesio’s infrastructure allowed the Ninja Forms team to focus on modernizing their plugin and transitioning away from a heavily customized eCommerce stack—without technical limitations.
What Is Ninja Forms?
Ninja Forms is one of the most popular and longest-running WordPress form builders, with over 700,000 active installs. Launched over a decade ago, the plugin pioneered modular form building with a free core plugin and a suite of 40+ add-ons, offering integrations with services like Salesforce, HubSpot, Mailchimp, and more.
The company serves small and large businesses and agencies of all sizes, from freelancers managing a handful of sites to developers supporting hundreds of clients. Some of their clients include Disney, NBC, Harvard, The New York Times and more.
In addition to their plugin, Ninja Forms operates a high-traffic eCommerce site powered by Easy Digital Downloads, with annual renewals, license checks, and downloadable extensions—all of which create significant performance demands.
Life Before Convesio
Before working with Convesio, the Ninja Forms website was hosted with a managed WordPress provider that could not keep up with the scale and complexity of their infrastructure.
Key pain points included:
- License verification load: Hundreds of thousands of daily license checks created server strain and degraded performance.
- EDD scaling limitations: Their heavily customized Easy Digital Downloads stack couldn’t keep up with Ninja Forms’ growth.
- Slow and unresponsive support: Their former host lacked timely support and visibility into urgent issues.
- Backend bottlenecks: Performance issues were impacting not just front-end speed but internal operations as well.
Finding a Premiere Experience with Convesio
Ninja Forms wasn’t actively searching for a new host—until a conversation at WordCamp US changed everything.
What impressed Ninja Forms the most was:
- The responsiveness of Convesio’s support via shared Slack channels
- A deep understanding of WordPress and WooCommerce infrastructure
- A proactive approach to solving performance bottlenecks
White-Glove Migration Process
Despite the complexity of the Ninja Forms website, the migration to Convesio was seamless.
Convesio cloned the live site, executed pre-launch testing, and handled every technical detail of the move.
“It was unremarkable—and that’s exactly what you want in a site migration. Everything just worked.”
Unlike past migrations that were stressful and error-prone, this one was supported end-to-end by Convesio’s team with real-time assistance.
Significant Performance Improvements
Since switching to Convesio, Ninja Forms has experienced:
- ✅ Improved page speed: Front-end performance issues and slowdowns vanished overnight
- ✅ Faster backend ops: Fewer errors and improved performance in Google Search Console
- ✅ Zero downtime: Even during peak traffic periods and licensing spikes
- ✅ Reduced support burden: Hosting is no longer a blocker for the team
- ✅ Slack-based support: Instant access to real engineers without ticket queues
“Hosting went from a daily concern to something we just don’t think about anymore.”
Ready to Switch to Convesio?
As your site grows, it’s important to have a hosting solution that can keep up with the demand. With Convesio, you can be confident that your website will be able to handle whatever traffic comes its way, allowing you to focus on building your products and services.
Contact us today to learn more about how we can help you take your website to the next level.
