Case Study

The Weed Mann

The Weed Mann provides a wide range of customized cannabis products with free delivery across Western New York through its online and mobile eCommerce shop.

+$8,700 in Revenue. Less Than 30 Days.

Problem: The Weed Mann needed a way to re-engage inactive customers and recover lost sales from abandoned carts.
Solution: Using ConvesioConvert, they implemented two automation strategies in just 5 minutes: a re-engagement email for inactive customers and an abandoned cart recovery email, both pulling product data directly from WooCommerce.
Outcome: These automations generated an additional $8,700 in revenue within 30 days, demonstrating effective, low-effort revenue growth.

Increasing Revenue by Re-Engaging Inactive Customers and Recovering Abandoned Carts

The Weed Mann serves the Western New York area, offering an online and mobile eCommerce shop with a wide selection of customized collectibles for cannabis consumers. Customers can browse the extensive product range, place orders, and enjoy the convenience of free delivery provided by The Weed Mann to meet their needs and preferences.

The company aimed to increase revenue by re-engaging inactive customers and recovering abandoned carts using automation, hoping to boost sales without the need for extensive manual effort. That’s where ConvesioConvert came in.

The Solution: Use ConvesioConvert

The Weed Mann used ConvesioConvert to implement two targeted automation strategies:

Reignite Customer Interest:
- Objective: Encourage customers who hadn’t made a purchase in over 90 days to shop again.
- Implementation Date: September 25
- Description: A dynamic, automated email was created to remind inactive customers to restock. Using data directly from WooCommerce, the email features products similar to those previously purchased by the customer, creating a tailored approach that directly appeals to past buying behavior.
Abandoned Cart Recovery:
- Objective: Increase conversion rates by recovering sales from abandoned shopping carts.
- Implementation Date: October 16
- Description: An automation was developed to remind customers about items left in their carts, providing a convenient way for them to pick up where they left off and complete their purchase journey.

The Result: $8,700 in Extra Sales. Less Than 30 Days.

In less than 30 days, The Weed Mann achieved an additional $8,700 in revenue through these two automated campaigns. The process required minimal time to set up, showing just how well simple automations can deliver consistent, reliable revenue.

Testimonial

“We have had an amazing experience so far working with the entire team – and look forward to the big things we can do in the future.”

– Nick H., The Weed Mann

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