In the race to scale an eCommerce business, growth metrics like ROAS and LTV usually take center stage. However, there is a silent risk that many growing brands ignore until it’s too late: Website Accessibility.
For many, accessibility feels like a “later” problem—something to address once the brand hits a major revenue milestone. But the data shows that waiting is a dangerous gamble.
The Reality of eCommerce Accessibility Lawsuits
Digital accessibility isn’t just about inclusivity; it’s about legal resilience. The current landscape for online businesses is increasingly litigious:
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eCommerce is the Primary Target: More than 70% of all ADA (Americans with Disabilities Act) website lawsuits are filed against eCommerce websites.
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The Revenue Myth: Many small-to-medium businesses believe they are “too small” to be noticed. In reality, 25% of these lawsuits are targeted at businesses earning less than $5M in annual revenue.
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The Scaling Gap: Unfortunately, most eCommerce businesses do not begin taking accessibility seriously until they have already surpassed the $5M revenue mark—often after they have already been flagged for non-compliance.
A Proactive Solution: Convesio x AccessiCart
At Convesio, we believe in high-performance hosting that protects your business from every angle. That is why we have partnered with AccessiCart to provide comprehensive Managed Accessibility Services specifically for Convesio customers.
The goal isn’t just to check a box; it’s to build a “documented, consistent program” for testing and remediating accessibility issues.
Why “Managed” Accessibility Matters
Total accessibility is a moving target. As you add new products, blog posts, and marketing assets, your compliance status changes. By utilizing a managed service, you achieve two critical goals:
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Due Diligence: Even if your website is not 100% accessible at this exact moment, having a documented history of testing and fixing issues demonstrates professional due diligence in the eyes of the law.
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Universal Usability: You ensure that your website can actually be used by everyone, expanding your potential customer base to include the millions of users with disabilities.
Don’t Wait for a Lawsuit to Act
Marketing managers across the globe are seeing these lawsuits proliferate at an alarming rate. Don’t wait until your brand is served with a legal notice to start thinking about your users’ needs.
Address accessibility now to safeguard your growth and provide a truly inclusive shopping experience.
