Summary
The Checkout Started trigger in Convert allows you to initiate automations when a visitor lands on your website’s checkout page. This trigger is designed to execute actions (such as displaying a popup, sending an email, or tagging a user) only when the checkout page is visited and the defined conditions are met.
This ensures automations are accurate, session-aware, and specific to checkout intent, avoiding unnecessary or mistimed triggers.
How It Works
When a user visits the checkout page:
- The Checkout Started event fires.
- All defined conditions (e.g., cart subtotal, number of items, product type, etc.) are evaluated in real time.
- If the conditions are met, the defined action is executed (e.g., show a popup or send an email).
If the user leaves the session and returns later:
- The session resets.
- Conditions are re-evaluated when the checkout page is revisited.
- Actions will only trigger again if the conditions are still met.
Example Scenario:
Let’s walk through a practical automation rule:
Rule Setup
- Trigger: Checkout Started (Products in Cart includes Laptop-X)
- Action: Display a popup saying “You may also be interested in the following backpacks!”
How It Works
- The user adds Laptop-X to their cart and proceeds to the checkout page.
- When the checkout page loads, Convert evaluates the rule’s condition:
- If Laptop-X is found in the cart → the popup appears.
- If Laptop-X is not found → no popup appears.
- If the user leaves the site and later returns with the same cart contents, the popup will appear again when the checkout page is visited — provided the condition remains valid.
This allows for intelligent product cross-promotion and targeted messaging based on what’s in the shopper’s cart at checkout time.
Conditions Available
The Checkout Started trigger supports several conditional parameters for targeting:
| Condition Type | Description |
|---|---|
| Cart Subtotal | Trigger when the cart total is greater than, less than, or within a specific range (e.g., between $100 and $300). |
| Cart Item Quantity | Trigger based on the total number of items in the cart (greater than / less than). |
| Products in Cart | Trigger if specific products are present in the cart. (Include any of / Include none of). |
| Product Category | Trigger if the cart includes products from selected categories. |
| Product Tags | Trigger if the cart includes products with selected tags. |