De-anonymizing Email Addresses
ConvesioConvert, via certain integrations, enables you to recognize and engage with visitors on your website by gathering data through a pixel embedded on your site. This data includes user behavior, device specifications, and personal information shared by visitors. With this information, we create detailed visitor profiles that can be leveraged for customized marketing and outreach efforts.
Legal Compliance Requirements
To ensure compliance with U.S. privacy laws, especially the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), we require the following from all users of these integrated services:
Privacy Policy Updates
To ensure compliance with the California Privacy Rights Act (CPRA), your privacy policy must include specific disclosures regarding the data collection and usage practices enabled by these 3rd party integration.
We advise incorporating the following language into your privacy policy:
“When you visit or interact with our website, we use cookies and similar technologies to collect information about your activity. This includes details such as the pages you visit, how long you spend on each page, and the links you click. We also gather information about the device you’re using, including your IP address, browser type, and operating system. Additionally, if you choose to provide it, we may collect personal details like your email address, phone number, or other contact information.
We may combine this automatically collected data with information from third-party sources, such as marketing partners or data providers, to better understand your preferences. This allows us to personalize our communications with you, including displaying content and advertising that are relevant to your interests. You may opt out of this at any time.”
Managing an Opt-Out
Adding an option for users to Opt-Out of this form of data collection in the privacy policy is also recommended.
Ways to provide Opt-Out:
- 1. Email
- 2. Link to an Opt-Out form
Cookie Banner
ConvesioConvert with some of our integrated partners offers a cookie consent banner, but if you have an existing one you must ensure that it does the following:
- Obtains affirmative consent from visitors before deploying cookies or similar technologies
- Clearly informs visitors about the types of data being collected and the purpose of this collection
- Provides an option for visitors to opt out of data collection.