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- Latest Posts
- Announcements
- Articles
- Guides
- Interviews
- Op-Eds
- Resources
- Reviews
- Videos
- WordPress News
How to recover abandoned carts with a multi-channel follow-up approach
The majority of online shoppers abandon their carts without making a purchase. In this article we'll discuss why it happens and how to go about ...
How to identify and restore inactive customers using RFM segmentation
Who are your inactive customers? How can you recognize if they are going to leave? Is it possible to keep them? In this article we'll ...
How to find and keep your best customers using RFM segmentation
Who are your best customers? How do you define them? What should you do about them? In this article we'll explain how to use RFM ...
Measuring UX with Google’s Core Web Vitals
Core Web Vitals is a set of metrics that measure the overall user experience offered by a particular webpage, that are becoming increasingly important for ...
How to use RFM segmentation to drive engagement and loyalty
RFM is a data modeling method based on purchasing behavior to segment customers. In this article we will show you how to use it to ...
How to build and execute a loyalty program for WooCommerce without breaking a sweat – Part I
One of the best ways to increase the lifetime value of a customer is customer loyalty programs. In this article we will cover the essentials ...
7 Ways To Make WooCommerce Faster Before Black Friday
Black Friday, Cyber Monday, and the Christmas shopping season are merging into a two-month long cyber sprint this year thanks to COVID-19.
What we shipped: Growmatik goes out of beta, public API, new dynamic keywords and more
After 5 months of addressing users’ feedback and comments, Growmatik is officially going out of beta. On top of this, Growmatik’s public API is also ...
Actionable tips on using cognitive bias in marketing – Part II
Let's discuss the next five types of cognitive biases in marketing and how to use them in your brand's favor and grow your online business.
Interview with Mark Westguard, CEO of WS Form
We're big fans of WS Form and so are many of our partner agencies,
Actionable tips on using cognitive bias in marketing – Part I
Cognitive bias is an integral part of marketing in today’s world. Here are some tips on how to effectively use them to drive action and ...
Email Marketer’s guide to avoid the spam folder
This article focuses on everything you should do to maximize the delivery of your emails. We’ll review all the standards you should strive to meet ...
