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Starting a WooCommerce website? You’ll probably want a website with lots of useful features that will help attract and keep your customers. While the basic WooCommerce setup is quite handy, there’s a lot more you can do by extending WooCommerce with useful plugins.
There are hundreds of plugins to consider, so you won’t be able to use them all. We’ve done the research, though, to help you pick just the right combination of plugins that will enhance your WooCommerce website without overdoing things.
Before we get into the list, here are a few points to consider when choosing plugins for your WooCommerce website.
In theory, all WordPress plugins should work well together--particularly if they have been coded following WordPress best practices. In reality, plugins frequently conflict with each other. Additionally, too many plugins can harm site loading speeds.
So how do you know which ones you need? A useful way to answer this question is by thinking of all the different needs any e-commerce store might have.
These needs can probably be grouped into these five areas:
The reason you’re building an e-commerce website is to attract prospects and make sales. There are several plugins for WooCommerce that help with this by supporting lead nurture, improving conversion, and so on.
If you follow WordPress security best practices, your store should have a higher than average level of security when compared to the average WordPress installation (unfortunately, not everyone follows security best practices).
However, e-commerce stores have more intense security requirements as you will likely be collecting data such as your customers’ credit card information.
Needless to say, data breaches will be a hassle you really don’t want, and you can prevent these simply by using a reliable WordPress security plugin.
If you’re wondering why Sales is a separate point from marketing, it’s because, while often used interchangeably, they’re really not the same thing.
While marketing plugins will be used to help nurture visitors to your website, sales tools will be used more in the process of managing transactions.
Millions of websites use WooCommerce. This means that while your theme may give you some leeway for creativity, most WooCommerce websites tend to look the same. Design tools will give you more power over your WooCommerce website, allowing you to create a completely custom look.
E-commerce websites typically have more data than other types of websites. Depending on how large your store is, you may have hundreds to thousands of products, each with its own featured image, and possibly with a gallery too. You’ll need to devote some resources to making sure that all of this weight doesn’t slow your website down or you’ll run the risk of losing some prospects.
Now that we’ve covered a few important points to keep in mind as you choose some plugins for your WooCommerce website, we’ll jump into our picks of the most important plugins for any WooCommerce store.
You don’t necessarily have to use all 27 of them, as some will be more or less relevant depending on the nature of your business, the markets you serve, and so on.
That said, here is our list of the top 27 WooCommerce plugins every website should have (in no particular order):
WooCommerce PDF Invoices & Packing Slips helps to automate invoices once a purchase is made. It also gives you several useful options such as creating and printing packing slips, individually or in bulk. The plugin is fully customizable and available in over 18 languages.
Other great features include the ability to generate sequential invoice numbers, downloadable invoices, email automation, and fully customizable HTML/CSS templates.
WooCommerce PDF Invoices & Packing Slips Pricing
WooCommerce PDF Invoices and Packing Slips is free to download from the WordPress plugin directory.
E-commerce sites tend to have a number of tasks that are repetitive by their nature. Uncanny Automator makes it possible to create powerful workflows that automate repetitive tasks, and improves your productivity. It does this primarily by enabling better communication between the various plugins that you have installed.
You can create commands that will execute once an event is triggered either by a user action or by WooCommerce. For example, with Uncanny Automator, you can automatically create a new customer account once someone fills a form on your website. Ordinarily, these would be two separate actions.
Using an automation plugin like Uncanny Automator not only saves you some time, but also offers a better user experience to your customers.
Uncanny Automator Pricing
Sometimes your customers will love a product but may not be ready to buy just yet. Instead of letting them walk away and potentially forget about it, you can use wish lists to remind them to make that purchase at a later date.
That’s what YITH WooCommerce Wishlist does. Your customers can make wish lists and check back in to find them whenever they are ready to pay. This will likely help improve your store’s conversion rates.
The plugin allows you to customize the wishlist template and show an add-to-wishlist button anywhere on your site. There’s also an option for users to share their wishlists on social media.
Yith WooCommerce Wishlist Pricing
Yith Woocommerce costs €94.99 per year.
As its name suggests, the plugin provides a few additional WooCommerce features that allow you to customize the design of your e-commerce store without having to write a single line of code.
WooCommerce Customizer Pricing
WooCommerce customizer is free to use.
While English remains the world’s most popular language, there is still a huge market to be served in other languages. These days it’s as easy as installing a plugin like WooCommerce Multilingual.
WooCommerce Multilingual leverages the power of WPML. With this plugin installed, all your products, categories and product attributes are easily translated into other languages. The plugin also lets you display prices in different currencies based on users location or language.
WooCommerce Multilingual Pricing:
WooCommerce Multilingual is available for free.
When people make orders, they typically like to know when to expect the delivery of their package. Tyche Software, the makers of Order Delivery Date for WooCommerce claim that just offering this feature can help halve cart abandonment rates. While this figure cannot be independently verified, it does make sense.
The Order Delivery Date plugin, allows your customers to choose their preferred delivery date and time---you can set the minimum range on the backend, as well as factor in days when you will be away on holiday, and so on.
Order Delivery Date Pricing
Booster for WooCommerce is a multi-purpose WooCommerce plugin with over 100 features. The plugin is designed to provide many of the features you might seek from other plugins all in one place.
This means that you won’t have to install so many plugins that might potentially cause problems. One of the best things about Booster is that you can switch features on or off so your website won’t necessarily carry any unnecessary weight.
Booster includes popular features like wish lists, template editor, custom shipping management features, pdf invoicing, and so much more. For a smaller store, WooCommerce plus a plugin like Booster for WooCommerce might be an ideal combination to take care of most of your WooCommerce needs.
Modern e-commerce stores are expected to have some tracking capability. While WooCommerce does offer some inbuilt product tracking, a more robust solution might be preferred.
Advanced Shipment Tracking offers some nice features such as tracking info widgets that allow customers to keep tabs on their delivery, shipment tracking API to allow real-time updates from third party fulfillment providers, and links with over 300 shipping providers.
Advanced Shipment Tracking for WooCommerce Pricing
One thing you don’t want is your customers leaving your site after a few minutes because they can’t find the product they’re looking for. Using effective product filters such as SearchWP is a more effective way to do this than relying on the WordPress default search bar.
SearchWP automatically replaces the default search feature on your WooCommerce store. This extension makes it easy for customers to search your online store by relevance, and quickly find the products they would like to search for. One great advantage of using this plug-in is that you can also get metrics to see what your customers are searching predominantly for, so you can gain insight into new product ideas and boost your conversions.
The plugin starts at $99 per year.
RafflePress is the most powerful WordPress giveaway and contests/rewards plug-in in the market. RafflePress helps you turn your visitors into brand ambassadors. As a result of this, you get more website traffic, email subscribers and social media engagement faster without paying for ads.
Here’s some of how it works;
The free gifts being offered on the giveaway captures your visitors attention, visitors use their email addresses to enter your giveaway, hence helping you grow your email list. Visitors are encouraged to share giveaways (to get more entries into the contest) using incentives. This increases your social media engagement, leading to more followers, and eventually, more sales.
As a store owner, running out of stock is inevitable. The problem arises when you begin to lose potential customers to competitors simply because certain products are unavailable at a given time. This occurrence can be minimized by adding a product ‘waitlist’ feature plug-in to your store which will alert customers when wanted items are back in stock.
This simple plug-in also helps you track demand for out-of-stock items so you can prioritize restocking. Users can also review and edit their waitlists if the need arises.
WooCommerce Waitlist Pricing
The plugin costs $49.00 per year.
Beeketing is an All in One Marketing Automation platform built to integrate seamlessly with WooCommerce. This plug-in has a lot of powerful features (all backed by AI) that help turn visitors into paying customers.
Two of these features include: increasing order value and preventing cart abandonment.
Increasing average order value can be done by showing Best Sellers, Recently Viewed, Who Bought This Also Bought; suggesting more related products at certain pages right before checkout, up selling and cross selling related products.
Cart abandonment prevention features comprise offering cart level discounts, free shipping, or free gifts if customers complete order. These offers can be limited using countdown timers- customers must check out before time runs out to get the reward.
WooCommerce comes with a few default payment options, but these do not include Stripe, one of the most popular ones today. This can be fixed by using the WooCommerce Stripe Extension. This plugging also allows you to accept all major credit and debit cards, Google and Apple pay, all in over 135 different currencies.
As a plus, this plugin is made by WooCommerce so you can expect seamless integration with the main WooCommerce plugin.
Stripe for WooCommerce Pricing
Stripe for WooCommerce is free.
Like every other online business, SEO will be a key part in how you find customers for your WooCommerce store. While there are several highly rated SEO plugins for WordPress websites, All in One SEO is our top pick.
The plugin currently has over 3+ million users, and includes local SEO, product image SEO, support for Schema markup, and other features that are particularly useful for e-commerce.
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Smush is a popular image optimization plugin that could really come in handy for your WooCommerce website. This plugin helps to compress images to the lowest possible size, helping to reduce their weight, and improving your site loading speed.
Some of the best features of Smush include lossless compression, lazy loading, bulk optimization among numerous benefits.
Smush is available for free with a paid plan at $5 monthly.
Another tactic to improve loading speed for your WooCommerce website is to use a high quality caching plugin. Caching plugins help speed up site loading by eliminating the need for communication with your web server each time a user attempts to access a page on your website.
WP Rocket Pricing
Cloudflare is one of the top providers of online performance and security solutions. In particular, the Cloudflare plugin for WordPress allows you to install the plugin, create a Cloudflare account, and immediately leverage Cloudflare to improve your site’s loading speed.
Content Delivery Networks (CDNs), are a network of servers distributed across the globe. They make copies of your website’s static content which are then served to users who are in the closest proximity to them, helping to shorten content loading times.
Cloudfare for WordPress Pricing
Hubspot is one of the world’s most popular customer relationship management tools. With its Hubspot for WooCommerce plugin, you can leverage a host of useful features such as email lists, sales tracking and reports, abandoned cart recovery, and so on.
Hubspot for WooCommerce Pricing
These features are available for free for up to one million contacts.
The best affiliate tracking plug-in for WooCommerce. What this plug-in does is that it helps you create your own affiliate program to enable customers to promote your product, which consequently improves your website SEO. A person who signs up to be your affiliate gets a special link and earns commission on sales made through that link. There are also detailed reports available on the plug-in which help you track clicks, sales, referrals, and payments.
The affiliate program is easily set up and can be customized. That is; limited to a few selected members, or open to anyone. It also includes a payouts service so you can easily pay your affiliates right from your WordPress dashboard.
TrustPulse is a powerful social proof plug-in that displays real user activity on your site helping to convert visitors into leads and sales. It shows a live stream of any action on your website, including purchases, demo-registrations, email newsletter signups, and more.
This plug-in is great for leveraging FOMO (Fear of Missing Out) on landing pages and checkouts. Visitors seeing how many real people just like them are taking action in a given period can build their trust in you considerably, and encourage them to do the same.
The Analytics feature available also helps you track and measure conversion goals.
A great advantage of this plug-in is that it is easy to use. Set up takes less than 5 minutes, and no code is needed.
LiveChat is the industry leader in live chat software. It allows you to have real-time conversations with your visitors, so you can answer their queries easily, and guide them if they are confused about anything. Basically, LiveChat converts users into customers through interactions before they can abandon their carts.
This plug-in integrates with dozens of other services like Google Analytics, top email marketing services like MailChimp, and CRM softwares like Hubspot.
Survey forms can also be added before and after live chat sessions to enable you to evaluate team performance.
Targeting shoppers from multiple countries means that you may need to show your prices in different currencies. WooCommerce Multicurrency enables you to add custom drop-down menus where users get to choose what currencies they want to see prices in.
WooCommerce MultiCurrency Pricing
Starts at $79 per year.
If you plan to convert your WooCommerce site into one that collects membership fees, this Plug-in is a great choice for you.
Customers can get access to membership by purchasing a product, registering an account, or you can simply decide to manually assign membership to some of your customers.
With WooCommerce Memberships, several possibilities exist. Any of the products being sold on your website can be converted into membership items, you can provide exclusive content/ restrict content on your websites for only members who pay, automated emails are sent out to notify your members of different actions, and an unlimited number of memberships can be created with multiple fee levels.
WooCommerce Memberships Pricing
The plugin sells at $39, with additional options for extending customer support.
This plug-in adds a shopping cart button on your navigation bar, turning your website into a fully functional online store. Set-up only takes a few minutes and settings are available to enable the cart icon float to different areas of the navigation menu.
The shopping cart icon offered by WooCommerce Menu Cart has been proven over time to be important for pushing sales.
WooCommerce Menu Cart Pricing
Statistics shows that 75% of users leave a site after 15 seconds of unsuccessfully searching for a product. Using Product Filters makes this searching process easier and faster for your customers.
This plug-in allows your site customers to filter products by categories, attributes, product tags, product custom taxonomies, stock status, and prices.
Other features available include: Elements like price slider, checkbox list, radio list; adaptive filter options, and integration with product short codes.
Pricing for Product Filters for WooCommerce
The plugin costs a flat fee of $79.00 per year.
The Product Addons for WooCommerce extension is a great option if you are using a theme that does not offer a lot of product customization tools. Customers who desire personalized products can leave customers notes, dates, color themes, or texts for design services.
To showcase these add-ons, you can set whether you’d like to have checkboxes or other styles of formatting. You can choose to price your add-ons by using a flat fee, based on quantity, or based on percentages. There is also an option that allows customers to name their own pricing, after full customization of their product package.
Product Addons for WooCommerce Pricing
There is a free core plug-in.
Two premium plans are available as well:
Keeping your e-commerce site secure should be a top priority. There are a number of security plugins that do a good job but WordFence is our pick. The plugin offers several useful features such as malware scanning, the ability to block malicious IPs in real time, endpoint firewalls, and so on.
There are several reasons why WooCommerce stands out from other eCommerce platforms. You get to have access to all the benefits of a WordPress site while running a fully functional online store. Being the most popular and efficient eCommerce plugin for WordPress, WooCommerce has several benefits, some of which are highlighted below.
Price is a major determining factor for many business owners when they have to choose a product. WooCommerce is free for all, making it a quick and easy choice among other competitors. Like every website powered with WordPress, you will have to pay for hosting your site but it won’t cost you extra to have access to basic features that will help you set up your store and sell. Any business or entrepreneur can maximize this opportunity to save cost while making the most of a reliable WordPress eCommerce plugin.
Managing an eCommerce store can seem like a lot but not with WooCommerce, as it has been made simple for everyone. You don’t have to be a developer or know how to code to be able to use the WooCommerce plugin. WordPress generally makes its product user-friendly and easy for beginners to use, and this makes WooCommerce accessible to anyone with little knowledge of WordPress. You can set up your store yourself and get started without being frustrated or paying someone extra to help.
WooCommerce has a modular system and includes features that allow you to be flexible with your website and add the options you want. You can also add more plugins that are built specifically for WooCommerce, which makes your experience even better. The modular system permits developers from anywhere to build extensions for the plugin and add core features that will benefit users. With this, you can build the perfect eCommerce platform for your business that handles everything, from placing orders to shipping, payment, and delivery. You also have access to a large community of developers and WooCommerce professionals who can help you set up your store with ease. Looking for an expert in WooCommerce won’t be difficult, considering how popular it is.
The flexibility of WooCommerce makes it possible for anyone anywhere to sell anything. This includes physical products, digital products, subscriptions, services, reservations, appointments, and more. Regardless of what you sell or how much quantity you intend to sell per time, WooCommerce makes that easy. All you have to do is set up your site as a proper eCommerce store that aligns with your business.
Every business owner wants to portray their brand as professionally as possible. Setting up a website is not enough but also building something worthwhile that your customers can keep coming back to. With WooCommerce, you have access to multiple themes and can customize the look and feel of your online store. Align the site design with your brand and the professional outcome would attract more customers and retain existing ones.
WooCommerce has built-in analytics, which you can use to your advantage. The analytics tells you more about your business and customers. You also get to understand better how your customers interact with your website, including your store. This knowledge can help you create strategies on how best to retain your customers and gain new ones. You can also integrate external analytics such as Google Analytics for an even better result
The overall benefit of WooCommerce is to grow your business in the short and long run. As you set up your online store, you want to factor in the future of your business and how your choice of products or purchases can affect that. Choosing WooCommerce will benefit your business in many ways and it is reliable enough to trust your business with for a long time. Your business might be small today but you never can tell how wide and far it will reach tomorrow. However, regardless of how small or big your business is or how large your number of shoppers is, WooCommerce can accommodate any size conveniently.