Black Friday Email Marketing Tips For WooCommerce Stores

2) Segment your users

Segmentation allows you to offer the right products to the right customers. In the case of Black Friday sales, the more relevant your offers, the more likely they’ll purchase. It’s also far easier to upsell and cross-sell when you know exactly who you’re selling to.
Here are a few different ways to segment your email list:

• New subscribers who haven’t purchased anything yet
• Product category / item purchased
• Number of orders placed
• Customers who haven’t left a review yet
• Lifetime value or dollar amount of total purchases made in your store
• People who’ve added items to their cart but didn’t check out

3) Automate your email marketing campaigns

It’s hard to keep track of every single email you send out. Fortunately, most email marketing tools allow you to schedule your campaigns well in advance, so you can focus on fulfilling orders and replying to customer inquiries on the day of your flash sale campaign.

If you’re using Blue Odin, here’s how you set up your Black Friday email campaign:

Click on the Campaigns List on the left-hand side menu, then click on Add New. You will be directed to the Campaign Editor page, like you see below.

Fill out the following details:

• Campaign name – give your campaign a name, e.g. Black Friday sales campaign
• Customers – select the customer segment you’ve previously defined in the Segments section
• The date and time when your campaign starts – you can send an email a few days before the sales event and send them a reminder the closer you get to the big day!
• Email layout – standard is the default layout but you can also choose plain
• Subject – this is the first thing your subscribers see so make sure it catches their attention!
• Body of the email – here’s where you write all the info regarding your flash sales campaign. Make sure you state when the offer ends, so they know how much time they have left!
• Click on Save to publish your campaign.

You can create as many campaigns as you like in Blue Odin, so you can send out different emails to each customer segment.

4) Add a delayed cart abandonment email sequence

Estimates vary, but a significant chunk of shopping carts (as many as 70%) end up abandoned. That’s a ton of potential sales you’re missing out on. But if you set up an email sequence targeting the users of those abandoned carts, you may be able to convince them to check out their cart.

Here are a few tips to increase your abandoned cart conversion rates:

• Enable WooCommerce guest checkout. Some people don’t like giving out their email address and would rather abandon their carts than sign up for another store account. Go to WooCommerce > Settings > Accounts & Privacy > Guest Checkout. Tick the box that says, “Allow customers to place orders without an account.”
• Plan a ‘delayed’ cart abandonment email sequence the day after Black Friday. Many websites slow down due to the onslaught of shoppers wanting to get the best deals. By delaying your email sequence, there is less risk of your store being slow. This leads to a better user experience and, hopefully, more conversions for you!
• Be creative with your email subject lines. Your subscribers may also receive a bunch of abandoned cart emails from other ecommerce stores, so make yours stand out!
• Add relevant testimonials and reviews in your email. Mention how the products they’ve abandoned in their cart helped somebody else.
• Include related products. Perhaps they abandoned their cart because they’re no longer interested in it. By adding related products in your email, something else might catch their eye and they’d end up buying that instead!

Concluding thoughts

Email marketing goes beyond selling to your subscribers. When done right, it can help build relationships, improve your brand’s image, increase your credibility, and direct traffic to your website (which is great for SEO).

Now, when you’ve grown your email list to a considerable size, you may be worried about your WooCommerce store crashing from the traffic spike every time you launch a flash sale campaign.

Don’t worry, Convesio can help. Convesio can automatically scale from a few orders per hour to multiple orders per second, so whether it’s Black Friday, Cyber Monday, Christmas, or any other special sales event you’re running, your store will continue to perform at its best! Check out Convesio’s WooCommerce hosting page for more information.