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Building a great looking portfolio website isn’t hard with WordPress. There is no shortage of themes for photographers and those that want a unique design have many tools at their disposal to build their own.
The biggest headache photographers face, though, is managing gigabytes worth of media with a platform that isn’t particularly well suited for this use case. Hosting options are limited too, particularly if you’re looking to save your hard-earned cash -- it’s not easy to find a provider offering a ton of storage and good performance at a reasonable price.
Performance is critical. You don’t want your audience to navigate a sluggish website, waiting for a great shot to slowly lazy-load. High quality images are heavy and you really need a V6 under the bonnet to serve them.
The other consideration is that the minute you upload your images to WordPress’ media library you’re creating a new storage location to manage as part of your DAM strategy - DAM standing for ‘Digital Asset Management’. How will it fit into that model?
WordPress wasn’t designed to handle large volumes of media files. It’s no Google Photos with it’s AI-powered function or the pro features offered by Adobe Bridge. Improving media management isn’t high on WordPress' list of product enhancements either.
Wim Arys, a self-taught photographer “born in the heart of Europe”, and Convesio customer, isn’t shy in criticizing the current modus operandi photographers face:
"Storage of files with WordPress used to be super simple: create a post, attachment and you're done. Now things are more complicated: many video formats won't upload directly to WP; servers may have issues handling 50GBs+ of data; most cloud services suck for anything interactive."
Wise words, and check out his work too -- Wim Arys photography -- he's take some incredible photos on his travels.
Here are a few more challenges that are compounded when serving hundreds, if not thousands, of high-res photos:
What if WordPress media was handled by a different platform altogether? One that is fit for purpose and better equipped at addressing the aforementioned challenges.
Here are three plugins that do just that, offloading media to the cloud but also introducing functions to improve usability and help photographers complete their WordPress task more quickly.
WP Offload Media
Brought to you by the good folk at Delicious Brains, WP Offload Media integrates with Amazon S3, DigitalOcean Spaces or Google Cloud Storage.
It also leverages CDNs to speed up delivery -- this is a must if you have a global audience. There’s an add-on you can use to deliver CSS and JS assets the same way.
It works like this:
There are also a number of other useful tools you can use to manage your library: copying files between buckets, moving files to new storage paths and linking up media that you already may have in the cloud.
Pricing starts at USD $39 with one year’s worth of updates and support. You’ll have to opt for the Gold tier (or above) if you want multi-site support and the Assets Pull add-on. Delicious Brains offers a 60-day money back guarantee so you can test it thoroughly before committing to it for the long term.
For more information visit: https://deliciousbrains.com/wp-offload-media/
Media Cloud touts itself as a more feature-complete solution that “goes much deeper than just simply offloading your media to the cloud”.
It integrates with Amazon S3, Google Cloud Storage, DigitalOcean Spaces, Imgix, Wasabi and others, and has an impressive set of features:
The first point is particularly interesting. If you’re already set up your media storage / backup model on the ‘cloud’ you can simply pull images and video into WordPress, avoiding the upload process.
Media Cloud pricing starts at USD $3.99 / month and they offer a 7 day money back guarantee.
For more information visit: https://mediacloud.press
WP Media Folder
Our third option is a media management plugin called WP Media Folder which adds a ton of features to WordPress media library: folders, granular user permissions, bulk selection, watermarks any much more.
You can then connect to a number of clouds via an addon: AWS, Google Drive, Google Photos, Dropbox and OneDrive.
Let’s look closer at their AWS integration, which is the most popular option:
WP Media Folder is used by over 60,000 people so a tried and tested solution.
For pricing, you need to select their ‘Addons’ option for USD $59 / year. The don’t offer a free trial or a money back guarantee unless there is a legitimate compatibility issue that they can’t resolve.
For more information visit: https://www.joomunited.com/wordpress-products/wp-media-folder
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Offloading media to a cloud repository is relatively easy by using a plugin that does all the heavy lifting for you. But before going ahead and setting one up you need to consider that you'll end up with *two* online media storage solutions holding the same assets: WordPress and the new cloud location. You're likely to be saving photos locally too, and perhaps making backup copies of those on a regular basis.
So you need to think about how you're going to keep all these updated in the context of your workflow, which starts the moment you click on your camera's shoot button and ends in a 'bucket' somewhere in the cloud.
Where does WordPress fit in this model? Perhaps you should consider it more of a third party distribution channel that you feed media too. In other words, an image has to exist in your main DAM set up before you upload it to WordPress. And once there, you’re never going to edit it (apart from the necessary re-sizing).
Tip: check how other photographers have set up their tech and workflows. For example, Chase Jarvis’ Complete Workflow, Storage and Backup for Photo + Video covers the topic in detail, and includes his gear list.
Looks complex, right? Well, it is. You’ll be forgiven for thinking that photographers of this level are closet SysAdmins.
If you’re searching this topic you’ll likely come across the 3-2-1 backup rule, which was conceived and by Peter Krogh, a photographer who ended up writing about it in The DAM Book: Digital Asset Management for Photographers. He said that “there are two groups of people: those who have already had a storage failure and those who will have one in the future”, and that you should have at least 3 copies of your files. You can learn about this by downloading The US Department of Homeland Security’s PDF - Data Backup Options that references Peter Krogh’s ideas, or maybe just buy the book.
It might be worth reviewing your current approach by mapping it out on a piece of paper or digital whiteboard. You’ll be able to see which are the riskier steps as well as the slower one. Can you create a better workflow that mitigates those risks and speed up the process too? Don’t forget to include WordPress and cloud storage in your planning.