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Managed WordPress hosting is a maturing space where there’s a lot of change and innovation happening — at least on the face of it. Web hosts, especially some of the bigger ones like GoDaddy, are catering to the needs of new users, offering all kinds of features designed to make it easier for anyone to build a site. And, of course, so they can capture ever-bigger chunks of the market.

As drag-and-drop platforms like Squarespace and Wix threaten WordPress’ dominance, it’s critical that hosts offer website builders and other tools to make it easier to get online. Together with projects like Gutenberg, these steps toward lowering the barrier of entry are essential for ensuring WordPress’ longevity.

Other innovations around security, performance, and auto-updates have also made life easier for users, particularly those who don’t have the time or know-how to secure or optimize their sites.

Despite these innovations, there are two things in the managed WordPress hosting space which are long overdue for a shake up: capacity and pricing.

The truth is, managed WordPress hosting is inefficient and pricing is unfair. Monthly hosting packages offer set resources for monthly fees that you’re expected to pay, even if you use only a fraction of what you’re paying for.

For example, say you wanted to sign up for an account with Flywheel. Their Agency package is $250 per month for 30 sites and 600,000 monthly visitors. The problem is, if you only have 10 sites with 100,000 monthly visitors, you’re leaving all that unused capacity on the table — and wasting money in the meantime. No matter how much capacity you use, you still have to pay the same monthly fee.

For agencies that need hosting for client sites, issues around capacity and pricing are compounded. If you have one client who gets 80,000 visitors a month but 15 other client sites that only get 2,000 visits each, you’ll undoubtedly end up overcharging your smaller clients.

Is it fair that clients should have to pay the same price for hosting, no matter how much capacity they use? I don’t think so!

Traditional hosting packages with set capacity and pricing have just been accepted as the norm. But at Convesio, we decided it’s about time to turn this out-of-date thinking on its head.

Our next-generation managed WordPress hosting offers container-based hosting that scales with your sites, providing “when you need it” capacity. What’s more, our pay-for-what-you-use pricing ensures you are able to charge client a fairer price for their hosting.

Managed WordPress Hosting with Capacity “When You Need it”

A few years back when I ran a design agency, I needed to find hosting for my client sites that was redundant, managed backups, and could quickly and easily scale without costing an arm and a leg. But I couldn’t find any that could make sure clients’ sites wouldn’t go down.

What I found was only a couple of providers, but they were way too expensive to put any small to medium business on at $400 a month for one site. Most agencies simply can’t afford that kind of expense for high-availability redundancy.

But this is exactly the kind and quality I knew agencies needed, and I wanted to offer it to small and medium businesses. And that's why we built Convesio.

Convesio provides “when you need it” capacity. We’ve built our container-based WordPress hosting architecture so that it can grow with your business and scale when you need it. As your client sites grow and need more resources and capacity, Convesio’s load balancing elastically scales, ensuring your sites always have the resources they need, even at a moment’s notice.

For agencies, there’s no need to configure load balancers, Docker containers, database clusters, or even get in touch to upgrade your hosting. Convesio automates the entire process, making it simple and seamless to horizontally scale out your client sites.

Our pricing is also simple: you pay for what you use. If you have a client site that needs 10 containers, you pay for 10 containers. And if you have another client that only needs one container, you pay for 1 container. This means you’re no longer forced to overcharge or undercharge your clients, you can pass on fairer fees.

We’ve also designed our dashboard to help you easily manage each of your client sites, and see at a glance how much capacity your sites are using. This means for you as an agency owner, you’re never left short or hit by nasty billing surprises at the end of the month.

Container-Based Architecture That Scales When You Need It

With existing cloud options, WordPress and all of its components run inside one container —  a self-encapsulated instance of WordPress. On a single VPS, this includes your database, PHP runtime, file system, security scanning, backups — everything is self-contained. So if you have one site on one VPS, that’s what you get.

Shared hosts, meanwhile, will often put many hundreds, if not thousands, of sites on the one server. This means thousands of instances of WordPress running on one VPS.

Where Convesio differs is that it separates all of these individual components into layers. You have a load balancer that elastically scales, and under that a Node.JS load balancing firewall where there’s also a custom-built caching layer. Then there’s the PHP runtime layer where your WordPress site lives, and this layer also scales independently. And under that there’s a database cluster that independently scales.

With a traditional VPS, when you need to scale you have to scale “up” — more memory and resources are added to the VPS, giving it more capacity so it can handle more “stuff.” When you need to scale with Convesio, however, you scale “out” — when our platform starts detecting a surge of traffic to any of your WordPress instances, multiple containers are automatically deployed to handle the load, splitting the traffic between multiple instances.

This means if any of your client sites are hammered with unexpected traffic, not only will they be able to handle the extra load, but they benefit from high availability — you don’t have worry about sites going down. Convesio automates the entire process, making it simple and seamless to scale your sites in future.

Convesio is the first scalable managed WordPress platform powered by Docker containers together with pricing that reflects the needs of agencies that manage client sites. We’ve taken the complexity out of configuring the infrastructure, while still allowing you to control the resources — and finally charge your clients fair and honest pricing.

Next-Generation Managed WordPress Hosting “When You Need It”

The maturation of the managed WordPress hosting ecosystem will continue for better or worse, but at Convesio our focus is on pushing the evolution of the space with our next-generation platform. Our when-you-need-it-WordPress-hosting, which gives you more power as you need it with high availability and true horizontal scaling, makes for an effective and efficient hosting setup.

This combined with our pay-for-what-you-use pricing model means you can sleep well at night knowing your clients’ sites are ready for anything and you’re charging fair prices for excellent hosting.

We’re launching our new container-based managed WordPress hosting very soon! If you’re interested in applying for early access, join the beta phase.


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If you have any questions or would like to chat, just drop me a line! You can reach me directly: [email protected]

Tom Fanelli
It’s been nearly two decades since I started my journey from graphic design to digital marketing and product management. Those two decades have taken me across the country from Fort Myers, Florida to San Francisco. I have gone from owning my own agency to multiple senior executive roles at large public companies. It’s been my great fortune to work with a world-class team of digital marketing professionals; my hope is that they learned as much from me as I learned from them. Over my career, I have worked in both small business and Fortune 500 companies. I have had the honor of being a presenter for organizations like Microsoft, Intuit, Sage Software, RealPage, NARPM, NAA, and the Small Business Administration. Most recently I completed my first ebook, Infographics in Action, which teaches exactly how to create and market with infographics. Currently, I work in San Francisco and reside in the bay area with my wife and four children. Feel free to drop me a line, I would love to hear from you!
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