Articles

Articles covering WordPress hosting, performance, security, innovation, business and interesting news from the ecosystem.

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7 Ways To Make WooCommerce Faster Before Black Friday

Black Friday, Cyber Monday, and the Christmas shopping season are merging into a two-month long cyber sprint this year thanks to COVID-19.
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What we shipped: Growmatik goes out of beta, public API, new dynamic keywords and more

After 5 months of addressing users’ feedback and comments, Growmatik is officially going out of beta. On top of this, Growmatik’s public API is also ...
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Actionable tips on using cognitive bias in marketing – Part II

Let's discuss the next five types of cognitive biases in marketing and how to use them in your brand's favor and grow your online business.
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Actionable tips on using cognitive bias in marketing – Part I

Cognitive bias is an integral part of marketing in today’s world. Here are some tips on how to effectively use them to drive action and ...
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Email Marketer’s guide to avoid the spam folder

This article focuses on everything you should do to maximize the delivery of your emails. We’ll review all the standards you should strive to meet ...
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How to Load Test WooCommerce For Black Friday

Using Supervisor.com to load test your WooCommerce store to make sure it can handle sudden spikes in traffic.
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Cloudflare Workers For WordPress

A brief introduction to Cloudflare Workers and how they can help improve the performance of a WordPress website
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How to measure the performance of marketing automation

Let's learn why, how and what when it comes to measuring the performance of marketing automation and how to measure the performance of different types ...
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Speed Up WordPress With Cloudflare

While known for offering CDN, security and DNS tools, Cloudflare does a great job helping pages load faster too
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Digital marketer’s guide on how to personalize content with dynamic keywords

In this article, we'll explore dynamic keywords function in personalization and show you how to use them with some practical examples in emails, popups and ...
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How to personalize landing pages for ads in WordPress

In this article, we'll explain most important elements that can be personalized on an ad landing page and how to do that with some practical ...
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What we shipped: Advanced segmentation, user management, white-labeling emails and more to make Growmatik more powerful

Over the past 3 months, we’ve been hard at work improving and creating new features to enhance the Growmatik experience and make it more powerful ...
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19 must-have customer segments for e-commerce and how to create them – Part II

In first article from this series, I provided the first batch of 19 must-have customer segments for e-commerce. In this article we'll explore the rest ...
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19 must-have customer segments for e-commerce and how to create them – part I

In this article, we'll explain why customer segmentation is important and how to create customer segments for e-commerce to boost your conversions rate.
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Why automated customer segmentation is the best strategy to grow a WooCommerce store

In this article, we'll explain what customer segmentation is and how to make use of it to grow a WooCommerce store.
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Customer follow-up is an art. Here’s why

In this article, we'll explore some of the best and proven strategies to follow up and revive your business relationship with your customers.
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Docker Hosting for WordPress: What It Is, How It Works, And Why It Makes Sense

Docker is helping speed up innovation in a slow-moving industry
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How to schedule and automate your occasion-based marketing campaigns in WordPress

In this article, we'll explore some of the best strategies to segment your customers to automate your occasion-based marketing in WordPress.
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How to build and maintain a loyal WooCommerce user base

The goal is to build a loyal WooCommerce user base who keeps buying from you no matter what. In this article, we explore the ways ...
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How to personalize website based on audience activity

In this article, we'll explore some of the best and proven strategies to create a personalized website based on audience activity.
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What is WooCommerce customer journey and how to use it for growth

In this article, we'll show you how customer journey experience can help your WooCommerce online store enter new markets and make new sales - and ...
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How to Detect and Restore Inactive Customers in WooCommerce

In this article, we'll explore how you can tap into the potential of inactive customers and use Growmatik to detect and restore these customers in ...
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How to send engaging emails to increase opens, clicks & conversions

In this article, we’ll review some real-world pro tips to make your emails stand out in the crowd so that you can begin to send ...
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Scaling WordPress for Startups

With website builders like Wix and Squarespace becoming more sophisticated and adding features, founders have more options for building their websites.
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Automated Marketing for WordPress: How To Make it Personal

Marketing is no longer a one-size-fits-all nowadays. In a world overrun by advertising and marketing, the only relevant marketing is a personally tailored message.
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