Business

Covering WordPress and WooCommerce for eCommerce businesses, including strategies for growth and optimizing performance.

WooCommerce Conversion Tracking

What you need to know about WooCommerce conversion tracking

The metrics hidden in WooCommerce’s conversion tracking feature could be the key to success! In this article we'll show you how to leverage conversion for ...
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What is conversion rate and how to boost it with personalization

Are you looking for a way to monitor customer engagement? or even a sign of growth or contraction in business? In this article we'll explain ...
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What is an ideal exit popup for online stores?

It takes considerable effort and resources to bring new leads to your webpage, but it only takes one moment for them to click away forever. ...
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How to achieve personalization at scale with cross-channel marketing

In today’s saturated online market, generic or single-channel marketing just doesn’t cut it anymore. Multi-channel personalization at scale is the new frontier for online marketing. ...
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Technical Considerations for Publishing with WordPress

Good content will struggle to gain traction if it's technically poor.
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What we shipped: WP Fusion integration, New form integrations, performance boost for frontend script, new conditions, actions and more

We welcomed 2021 with new additions to automation conditions and actions, integration with new third-party form builders, huge improvements on our script performance, WPFusion integration ...
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How to build and execute a loyalty program for WooCommerce without breaking a sweat – Part II

In the second post in our two-part series, we walk you through step-by-step of exactly how you can set up and execute a loyalty program ...
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20 marketing automation recipes to take your lead from hi to buy!

How do you think you can persuade your lead to buy from your website? well, better not to spend much time to figure out because ...
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What we shipped last in 2020: Cross-channel automation for your segments, new WordPress integrations, automation recipes and more

Learn more about newly added Growmatik features such as cross-channel automation, automation recipes, new integrations, new selectors in product element such as upselling, cross-selling and ...
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How to recover abandoned carts with a multi-channel follow-up approach

The majority of online shoppers abandon their carts without making a purchase. In this article we'll discuss why it happens and how to go about ...
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How to identify and restore inactive customers using RFM segmentation

Who are your inactive customers? How can you recognize if they are going to leave? Is it possible to keep them? In this article we'll ...
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How to find and keep your best customers using RFM segmentation

Who are your best customers? How do you define them? What should you do about them? In this article we'll explain how to use RFM ...
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How to use RFM segmentation to drive engagement and loyalty

RFM is a data modeling method based on purchasing behavior to segment customers. In this article we will show you how to use it to ...
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How to build and execute a loyalty program for WooCommerce without breaking a sweat – Part I

One of the best ways to increase the lifetime value of a customer is customer loyalty programs. In this article we will cover the essentials ...
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What we shipped: Growmatik goes out of beta, public API, new dynamic keywords and more

After 5 months of addressing users’ feedback and comments, Growmatik is officially going out of beta. On top of this, Growmatik’s public API is also ...
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Actionable tips on using cognitive bias in marketing – Part II

Let's discuss the next five types of cognitive biases in marketing and how to use them in your brand's favor and grow your online business.
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Actionable tips on using cognitive bias in marketing – Part I

Cognitive bias is an integral part of marketing in today’s world. Here are some tips on how to effectively use them to drive action and ...
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Email Marketer’s guide to avoid the spam folder

This article focuses on everything you should do to maximize the delivery of your emails. We’ll review all the standards you should strive to meet ...
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How to measure the performance of marketing automation

Let's learn why, how and what when it comes to measuring the performance of marketing automation and how to measure the performance of different types ...
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Digital marketer’s guide on how to personalize content with dynamic keywords

In this article, we'll explore dynamic keywords function in personalization and show you how to use them with some practical examples in emails, popups and ...
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How to personalize landing pages for ads in WordPress

In this article, we'll explain most important elements that can be personalized on an ad landing page and how to do that with some practical ...
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What we shipped: Advanced segmentation, user management, white-labeling emails and more to make Growmatik more powerful

Over the past 3 months, we’ve been hard at work improving and creating new features to enhance the Growmatik experience and make it more powerful ...
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19 must-have customer segments for e-commerce and how to create them – Part II

In first article from this series, I provided the first batch of 19 must-have customer segments for e-commerce. In this article we'll explore the rest ...
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19 must-have customer segments for e-commerce and how to create them – part I

In this article, we'll explain why customer segmentation is important and how to create customer segments for e-commerce to boost your conversions rate.
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Why automated customer segmentation is the best strategy to grow a WooCommerce store

In this article, we'll explain what customer segmentation is and how to make use of it to grow a WooCommerce store.
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